Technical Definition
Infinite scroll continuously loads content as users scroll. SEO challenges: crawlers may not trigger scroll, content below fold may not be indexed. Solutions: implement pagination with unique URLs (preferred), use Intersection Observer with pushState for URL changes, provide sitemap with all content URLs. Test with URL Inspection tool.
Simple Explanation (ELI13)
Infinite scroll loads more content as you scroll down instead of having page numbers. The problem for SEO is that Google might not 'scroll' to find all your content. Best practice is having proper page URLs (like ?page=2) that work even without JavaScript, so Google can access everything.
Related Terms
JavaScript SEO, Pagination, Crawling, User Experience
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