Transactional Intent
Branded search is when people include your company or product name in their search. 'Nike running…
Non-branded search is when people search without using your company name. 'Running shoes' instead of 'Nike…
Informational intent is when someone searches to learn something, not to buy. 'How to tie a…
Navigational intent is when someone searches to find a specific website. 'Facebook login' or 'Gmail' are…
Transactional intent is when someone is ready to take action, usually buy something. 'Buy iPhone 15'…
Commercial investigation is when someone is researching before buying. 'Best running shoes 2025' or 'iPhone vs…
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