Search Demand

Four search trend shapes: an evergreen flat line, a seasonal wave, a rising slope, and a declining slope, each labeled with the content action it calls for.

Search Trends

Search trends are the patterns in how search interest in a topic changes over time. A…
Learn More
Navigational intent

Navigational Intent

Navigational intent is the goal behind a search where the person already knows the destination they…
Learn More
Search intent ladder showing informational, commercial investigation, and transactional queries, with commercial investigation highlighted and served by a ranked comparison page.

Commercial Investigation

Commercial investigation is the intent behind a search where the person is weighing options before buying,…
Learn More
Search volume

Search Volume

Search volume is the number of times a particular query is searched, usually expressed as a…
Learn More
Search demand

Search Demand

Search demand is the overall level of interest in a topic, product, or category as expressed…
Learn More
Non-branded search

Non-Branded Search

Non-branded search is any query that does not mention a specific company, product, or trademark name,…
Learn More

Get new blog posts by email: