Technical Definition
Navigational intent indicates the searcher wants a specific website or page. Examples: 'Facebook login,' 'Apple support.' User knows destination, uses search as navigation. Limited SEO opportunity unless it's your brand. Important to rank for your own brand navigational queries. Often confused with branded search but specifically about finding a known site.
Simple Explanation (ELI13)
Navigational intent is when someone searches to find a specific website. 'Facebook login' or 'Gmail' are navigational. They already know where they want to go and are using Google like an address bar. You should definitely rank for searches of your own brand name, but you can't really target other brands' navigational searches.
Related Terms
Search Intent, Branded Search, Direct Traffic, Brand SERP
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