Technical Definition
Commercial investigation intent indicates researching before purchase. Queries: 'best,' 'reviews,' 'vs.,' 'comparison.' User is in consideration phase. Content: comparisons, reviews, buying guides. Middle-funnel opportunity. Can capture users before they decide and guide toward conversion. Often leads to transactional searches.
Simple Explanation (ELI13)
Commercial investigation is when someone is researching before buying. 'Best running shoes 2025' or 'iPhone vs Samsung' show they're comparing options. Create comparison content, reviews, and buying guides to help them decide. If you're helpful here, they might choose your product or recommendation.
Related Terms
Search Intent, Buyer Journey, Comparison Content, Reviews
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Claude Vincent is a technical SEO consultant focused on crawlability, rendering, and AI-search visibility. He writes the field guides and case studies at SEO ProCheck, with a bias toward the durable, unglamorous work that decides whether search engines and AI answer engines can actually read and cite a site.
About SEO ProCheck
Technical SEO consulting and GEO strategy with 20 years of enterprise experience. Case studies, resources, and tools for search and AI visibility.
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