Technical Definition
Commercial investigation intent indicates researching before purchase. Queries: 'best,' 'reviews,' 'vs.,' 'comparison.' User is in consideration phase. Content: comparisons, reviews, buying guides. Middle-funnel opportunity. Can capture users before they decide and guide toward conversion. Often leads to transactional searches.
Simple Explanation (ELI13)
Commercial investigation is when someone is researching before buying. 'Best running shoes 2025' or 'iPhone vs Samsung' show they're comparing options. Create comparison content, reviews, and buying guides to help them decide. If you're helpful here, they might choose your product or recommendation.
Related Terms
Search Intent, Buyer Journey, Comparison Content, Reviews
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