Technical Definition
Schema markup is the implementation of Schema.org vocabulary to add structured data to web pages. Common types: Article, Product, LocalBusiness, FAQPage, HowTo, Recipe, Event, Organization, BreadcrumbList. Preferred format is JSON-LD (JavaScript Object Notation for Linked Data) placed in the
or. Microdata and RDFa are alternative formats but less recommended.Simple Explanation (ELI13)
Schema markup is a specific way to add structured data using a shared vocabulary called Schema.org. Different schema types describe different things: Product for items you sell, Recipe for cooking instructions, FAQ for questions and answers. The most common format is JSON-LD, which looks like a block of code you add to your page.
Related Terms
Structured Data, JSON-LD, Rich Results, Schema.org
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