consulting

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Meta description

Meta Description

A meta description is the short summary of a page placed in the HTML head. Search…
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Diagram of ai assistants citing your site, where web clicks arrive as referral traffic and app clicks arrive as direct traffic with the referrer stripped.

AI Referral Traffic

AI referral traffic is website traffic that arrives from AI assistants and answer engines, such as…
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Diagram of the four image optimization levers, format, compression, dimensions, and loading strategy, feeding a lighter lcp image that paints in under 2. 5 seconds.

Image Optimization

Image Optimization is the practice of reducing image file size and improving delivery so pages load…
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Youtube seo

YouTube SEO

YouTube SEO is the practice of optimizing videos and channels so they rank well in YouTube's…
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Timeline of the helpful content update from august 2022 to march 2024 folding into core, with people first versus search first content traits.

Helpful Content Update

The Helpful Content Update is a Google ranking change first launched in August 2022 that rewards…
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Majestic

Majestic

Majestic is a backlink intelligence tool built on a large index of links across the web,…
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