consulting

Cross-Industry (60 articles)

Links and brand as ranking factors: 2021 correlation study

Links and Brand as Ranking Factors: 2021 Correlation Study

Moz 2021 correlation study examines relationships between links, brand signals, and rankings, finding branded search volume…
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Numbered infographic showing how to triage a page that lost traffic by choosing to refresh, rewrite, or create new content.

How Often Should You Refresh Content? (Data Study)

Data study on content refresh timing and methodology shows pages can recover 37% of lost traffic…
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We analyzed 4 million google search results: ctr statistics

We Analyzed 4 Million Google Search Results: CTR Statistics

Analysis of 4 million search results reveals position 1 captures 27.6% of clicks, with steep declines…
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Diagram of common robots. Txt mistakes including blocked assets, a staging file shipped live, and skipping validation

Robots.txt Study: Common Mistakes and Optimization

Research on robots.txt optimization reveals key patterns and actionable insights for SEO practitioners.
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Two-gate diagram for ranking head terms, a domain authority threshold gate followed by comprehensiveness, intent match, technical quality, and age.

How to Rank for Head Terms (Brainlabs Research)

Research on head term ranking success factors including domain authority thresholds, content comprehensiveness, and intent alignment.
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Before and after diagram contrasting two cannibalizing pages that split authority with a single consolidated page that ranks well.

Keyword Cannibalization Study: Impact on Rankings

Research on keyword cannibalization reveals key patterns and actionable insights for SEO practitioners.
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