Canonical Mismatch

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Quick Reference

Element Code: IN-012

Issue: Google selected a different canonical than the one specified

Impact: Your preferred page may not rank; Google chose differently

Fix: Investigate why Google disagrees and strengthen signals

Detection: Google Search Console URL Inspection

What Is This Issue?

When Google selects a different canonical than what you specified, it means Google disagrees with your canonicalization. This could indicate duplicate content, stronger signals on another page, or technical issues.

Why This Matters for Your Website

If Google ignores your canonical, your SEO strategy for those pages is not working as intended. The page you want to rank may not be indexed.

How to Fix This Issue

  1. Check GSC: See what Google selected as canonical
  2. Compare pages: Why might Google prefer the other?
  3. Strengthen signals: Internal links, content uniqueness
  4. Fix technical issues: Ensure no conflicting signals

Tools for Detection

  • Google Search Console: Shows Google-selected canonical

TL;DR (The Simple Version)

Google chose a different canonical than you specified. Check Search Console to see which page Google prefers and why. You may need to strengthen signals on your preferred page.

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