Missing Return Tag

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Quick Reference

Element Code: IN-039

Issue: Hreflang lacks reciprocal return

Impact: Incomplete relationship

Fix: Add return tags

Detection: Hreflang validator

What Is This Issue?

Hreflang needs return tags.

Why This Matters

One-way hreflang may fail.

How to Fix

  1. Add return tags on target pages

Tools

  • Hreflang validator: Return tag check

TL;DR

Add reciprocal return tags on hreflang target pages.

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