Outgoing Links with Non-Descriptive Anchor Text

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Element Code: LI-009

Quick Reference

Issue: External links use generic anchor text

Impact: Missed opportunity to provide context

Fix: Use descriptive anchor text for external links

Detection: Content audit, link analysis

What Is This Issue?

While external link anchor text has less direct SEO impact than internal links, descriptive anchors still help users understand where links lead.

Why This Matters for Your Website

User experience benefits from knowing where external links go. Generic anchors provide no preview of the destination.

How to Fix This Issue

  1. Be descriptive: Indicate the external site or content type
  2. Context helps: Surrounding text can provide context too

Tools for Detection

  • Content review: Manual link audit

TL;DR (The Simple Version)

Your external links use generic text like "click here." Use descriptive anchor text so users know where they are going before they click.

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