Technical Definition
Site architecture is the hierarchical structure of a website's pages and how they interconnect. Affects crawlability, user experience, and link equity distribution. Best practices: flat architecture (important pages within 3 clicks from home), logical category hierarchy, consistent navigation, breadcrumbs. Poor architecture can bury important content, waste crawl budget, and dilute ranking signals.
Simple Explanation (ELI13)
Site architecture is how your website is organized. Think of it like a building's floor plan. Important pages should be easy to find (close to the homepage), and there should be a logical path from broad categories to specific pages. Bad architecture buries good content where Google and visitors can't easily find it.
Related Terms
Internal Linking, URL Structure, Navigation, Breadcrumbs
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