consulting services

Link-Based Penalty Recovery Process

Numbered infographic showing how to triage a page that lost traffic by choosing to refresh, rewrite, or create new content.

How Often Should You Refresh Content? (Data Study)

Data study on content refresh timing and methodology shows pages can recover 37% of lost traffic…
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Line chart of indexed organic travel demand falling in 2020 then recovering through 2024, mapped to the seo tactic that fits each recovery phase.

Travel SEO Study: Recovery Patterns Post-Pandemic

Research on travel SEO recovery reveals key patterns and actionable insights for SEO practitioners.
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Helpful content update recovery steps

Helpful Content Update Recovery Steps

Helpful Content Update represents a critical component of modern SEO strategy. As search engines continue to…
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Diagram showing a three step thin content resolution path: detect thin urls, assess intent, then enrich, consolidate with a 301, or prune with a 410.

Thin Content Penalty Resolution

Algorithm Recovery represents a critical component of modern SEO strategy. As search engines continue to evolve…
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Five stage link based penalty recovery flow from diagnosing the penalty to collecting links, classifying them, acting with disavow and outreach, then recovering, with disavow file syntax

Link-Based Penalty Recovery Process

Algorithm Recovery represents a critical component of modern SEO strategy. As search engines continue to evolve…
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