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Placing the Brand Name First in Title Tags: SEO Split Testing Lessons from SearchPilot

Building brand authority for ai citations

Building Brand Authority for AI Citations

Brand Signals represents a critical component of modern SEO strategy. As search engines continue to evolve…
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Diagram of a title tag split test comparing a plain service title against the same title with the brand name and city appended at the end.

Does appending the brand name and location at the end of the title tag have an impact on organic traffic?

A case study testing the impact of adding brand name + location to location pages.
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Links and brand as ranking factors: 2021 correlation study

Links and Brand as Ranking Factors: 2021 Correlation Study

Moz 2021 correlation study examines relationships between links, brand signals, and rankings, finding branded search volume…
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Flow diagram showing brand inputs such as branded search volume, pr, direct traffic, and social presence feeding brand strength, which lifts non-branded rankings, update resilience, and click-through.

Brand Search Study: How Brand Signals Affect Rankings

Research on brand signals ranking reveals key patterns and actionable insights for SEO practitioners.
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Diagram comparing a brand last control title tag with a brand first variant title tag inside a controlled seo split test.

Placing the Brand Name First in Title Tags: SEO Split Testing Lessons from SearchPilot

A case study testing the impact of adding brand name to the start of title tags…
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