consulting

What's the impact on SEO from having an ‘Estimated read time' in the SERP?

Split test diagram comparing a control search result without a read time against a variant result that shows an eight minute read label in the snippet.

What's the impact on SEO from having an ‘Estimated read time' in the SERP?

A case study testing the impact of adding read time to blog posts.
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Bar chart showing a thin slice of blog posts earns most links plus the four traits winning content shares.

We Analyzed 912 Million Blog Posts: Content Marketing Study

912 million blog post analysis reveals long-form content gets 77% more backlinks, with original research as…
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Horizontal bar chart ranking correlation strength of factors from the backlinko study of 11. 8 million google results, led by referring domains.

We Analyzed 11.8 Million Google Search Results: Ranking Factors

Analysis of 11.8 million search results reveals correlations between rankings and factors including backlinks, content length,…
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Side by side comparison card showing when to choose short-form 300 to 800 word content versus long-form 1500 word content based on search intent.

Long-Form vs Short-Form Content Decisions

Content Length represents a critical component of modern SEO strategy. As search engines continue to evolve…
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Content-length study: optimal word counts by content type

Content-Length Study: Optimal Word Counts by Content Type

Research on content length SEO reveals key patterns and actionable insights for SEO practitioners.
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