consulting

Complete Guide to URL Parameters and SEO

Bar chart ranking crawl budget factors for large sites, with server response time and duplicate urls having the greatest influence on googlebot crawl demand.

Crawl Budget Study: Factors Affecting Googlebot Behavior

Research on crawl budget optimization reveals key patterns and actionable insights for SEO practitioners.
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Diagram showing crawl budget as crawl rate limit plus crawl demand, with a list of factors that waste crawl requests versus factors that earn more crawling.

Crawl Budget FAQ: Managing How Search Engines Crawl Your Site

Complete crawl budget FAQ covering what affects crawling, optimization strategies, diagnosing issues, and specific situations like…
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Diagram showing a large site moving from millions of thin duplicate urls through noindex and consolidation to a focused set of high value indexed pages.

You deleted how many pages? 130M and heres why

A case study about how Trainline deleted 130 million low-value pages.
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Before and after bar chart of googlebot request share on a large e-commerce site: faceted urls, parameters, and redirects dominate before optimization, while products and categories rise to the majority after canonical, robots, and redirect fixes.

Technical SEO: an experiment to optimize Crawl Budget in big ecommerce sites

A case study showing how blocking requests to an API helped improved crawl budget
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How to use gsc’s crawl stats reporting to analyze and troubleshoot site moves

How To Use GSC’s Crawl Stats Reporting To Analyze and Troubleshoot Site Moves

Glenn Gabe makes a case for why SEOs need to make Crawl Stats reports using a…
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Url parameters

URL Parameters

URL parameters are the key-value pairs appended to a URL after a question mark to pass…
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