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Subdomain vs Subdirectory Study: Which Performs Better for SEO

Decision diagram comparing subdomains and subdirectories for seo, showing why subdirectories are the sensible default, the cases where a subdomain is justified, and google's stated position that either structure works.

Subdomain vs Subdirectory Study: Which Performs Better for SEO

Research on subdomain vs subdirectory SEO reveals key patterns and actionable insights for SEO practitioners.
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Path diagram showing that domain age has no documented direct path to higher rankings, and that the real drivers are the backlinks, topical coverage and brand recall a site accumulates over years, all of which can be built on a newly registered domain.

Domain Age Study: Does Age Still Matter for SEO?

Research on domain age SEO impact reveals key patterns and actionable insights for SEO practitioners.
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Chart showing exact match domains gave a strong ranking lever before the 2012 update and only a minor one after, with content quality, authority, and brand outweighing keyword-in-domain today.

Exact Match Domain Study: Do EMDs Still Work?

Research on exact match domain SEO reveals key patterns and actionable insights for SEO practitioners.
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