Does redirecting trailing slash URLs to the non-trailing slash equivalent improve organic traffic?
Shopping intent is when someone is searching to buy something. Searches like 'buy iPhone 15' or…
CRO is about getting more of your visitors to buy or sign up. If 100 people…
Transactional intent is when someone is ready to take action, usually buy something. 'Buy iPhone 15'…
Shopping Actions was Google's program for letting people buy directly through Google. It's changed names and…
A case study by Eoghan Henn on how he fixed Indexed, though blocked by robots.txt file.
A case study by SearchPilot on the impact of removing a cateogy name from a page…
Get new blog posts by email:
Technical SEO consulting and GEO strategy for teams who need real implementation support. 20 years of enterprise experience at Indeed, Yahoo, Oracle, McClatchy, and Toyota. Case studies, research, and resources for search and AI visibility.