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Landing page report

Landing Page Report

Landing Page Report is a view that groups site activity by the first page a visitor…
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Ecommerce funnel diagram highlighting the add to cart step between view item and begin checkout in ga4.

Add to Cart Tracking

Add to Cart Tracking is the measurement of when shoppers add products to their cart, capturing…
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Google analytics

Google Analytics

Google Analytics is Google's web and app analytics platform, used to measure how people find and…
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Segments

Segments

Segments are subsets of your analytics data, defined by rules you set, that let you isolate…
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Custom dimensions

Custom Dimensions

Custom Dimensions are extra attributes you define in Google Analytics to record information that the platform…
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Diagram comparing ga4 data retention at 2 months versus 14 months, showing only granular exploration data is governed while standard aggregated reports keep their history.

Data Retention

Data Retention is the setting that controls how long an analytics platform keeps user-level and event-level…
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