Technical Definition
Add to cart tracking measures when users add products to shopping carts. Implemented via e-commerce tracking in Google Analytics. SEO relevance: indicates landing page effectiveness, helps measure organic traffic quality beyond pageviews. Part of e-commerce funnel analysis. Compare add-to-cart rates by landing page, traffic source, and device.
Simple Explanation (ELI13)
Add to cart tracking lets you see when visitors put products in their shopping carts. This tells you more about whether your organic traffic is valuable than just pageviews. If a landing page gets lots of traffic but nobody adds to cart, the content might not match what people expected.
Related Terms
E-commerce Analytics, Conversion Tracking, Funnel Analysis, GA4
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