GA4

GA4

GA4 is the current version of Google Analytics, which replaced Universal Analytics in 2023. It works…
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Organic Traffic

Organic traffic is visitors who find your website through search engines without clicking ads. It's the…
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Sessions

A session is one visit to your website. If someone comes to your site, looks at…
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UTM Parameters

UTM parameters are tags you add to URLs to track where traffic comes from. If you…
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Data Studio / Looker Studio

Looker Studio (it used to be called Data Studio) is Google's free tool for making reports…
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