Tag Archives: Healthcare

Medical Content E-E-A-T Requirements

Medical Content E-E-A-T Requirements

E-E-A-T represents a critical component of modern SEO strategy. As search engines continue to evolve and user expectations shift, understanding the nuances of…
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MedicalEntity Schema Guidelines

MedicalEntity Schema Guidelines

Structured Data is an important aspect of modern SEO that requires careful attention and strategic implementation. As search engines continue to evolve, understanding…
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Fitness Industry SEO Guide

Fitness Industry SEO Guide

Healthcare is an important aspect of modern SEO that requires careful attention and strategic implementation. As search engines continue to evolve, understanding the…
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Healthline's Content Anatomy: 5 SEO Insights to Learn From

Healthline's Content Anatomy: 5 SEO Insights to Learn From

A case study breaking down Healthline's content strategy.
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Steal WebMD’s EAT SEO Playbook Worth $128M

Steal WebMD’s EAT SEO Playbook Worth $128M

A case study showing how WebMD used an E-A-T playbook to drive SEO traffic.
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The Google May 2022 Broad Core Update – 5 micro-case studies that once again underscore the complexity of broad core algorithm updates

The Google May 2022 Broad Core Update – 5 micro-case studies that once again underscore the complexity of broad core algorithm updates

5 case studies from Glenn Gabe that show the complexity of broad core algorithm updates.
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Diagram showing the anatomy of a healthcare article page with numbered callouts for the author and medical reviewer byline, inline citations, last reviewed date, reference list and author bio, next to a panel mapping Experience, Expertise, Authoritativeness and Trust to concrete artifacts a publisher can ship.

Healthcare SEO Study: YMYL Rankings and E-E-A-T Requirements

Research on healthcare SEO YMYL reveals key patterns and actionable insights for SEO practitioners.
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The May 2020 Google Core Update – 4 Case Studies That Emphasize The Complexity Of Broad Core Algorithm Updates

The May 2020 Google Core Update – 4 Case Studies That Emphasize The Complexity Of Broad Core Algorithm Updates

4 case studies from Glenn Gabe that show the complexity Of core algorithm Updates from Google.
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The September 2019 Google Core Update – Case studies, health and medical volatility, Discover impact, “baby algorithms”, and revisiting the “kitchen sink” approach to remediation

The September 2019 Google Core Update – Case studies, health and medical volatility, Discover impact, “baby algorithms”, and revisiting the “kitchen sink” approach to remediation

A case study from Glenn Gabe shows the complexities of core algorithm updates (Sep 2019).
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Google’s Core Algorithm Updates and Copied Content: The Domino Effect of Negative Impact

Google’s Core Algorithm Updates and Copied Content: The Domino Effect of Negative Impact

A case study showing the domino effect of Google core algorithm updates.
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