consulting

You have to know the past to understand the present - Case Study Patient.co.uk - SISTRIX

Diagram showing the anatomy of a healthcare article page with numbered callouts for the author and medical reviewer byline, inline citations, last reviewed date, reference list and author bio, next to a panel mapping experience, expertise, authoritativeness and trust to concrete artifacts a publisher can ship.

Healthcare SEO Study: YMYL Rankings and E-E-A-T Requirements

Research on healthcare SEO YMYL reveals key patterns and actionable insights for SEO practitioners.
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Diagram of a broad core update recovery loop covering how to assess losses, which quality signals to review, and the remediation mindset for recovery.

The May 2020 Google Core Update – 4 Case Studies That Emphasize The Complexity Of Broad Core Algorithm Updates

4 case studies from Glenn Gabe that show the complexity Of core algorithm Updates from Google.
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Diagram of the september 2019 google core update showing where health and medical volatility concentrated, the baby algorithms idea, and kitchen sink remediation.

The September 2019 Google Core Update – Case studies, health and medical volatility, Discover impact, “baby algorithms”, and revisiting the “kitchen sink” approach to remediation

A case study from Glenn Gabe shows the complexities of core algorithm updates (Sep 2019).
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Diagram showing how copied or near duplicate pages trigger a sitewide quality reassessment during a google core update and a cascade of ranking declines.

Google’s Core Algorithm Updates and Copied Content: The Domino Effect of Negative Impact

A case study showing the domino effect of Google core algorithm updates.
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Bar chart comparing the sistrix uk visibility index of patient. Co. Uk at 148 points before the june 2015 domain migration with patient. Info at 4 points afterwards, alongside the three causes identified: brand rejection of the. Info domain, unnatural link velocity, and the loss of the uk health market position to healthline.

You have to know the past to understand the present - Case Study Patient.co.uk - SISTRIX

A case study of Patient.co.uk brand and domain migration to Patient.info.
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Healthcare seo compliance requirements

Healthcare SEO and YMYL Compliance

Google classifies pages that can affect a person's health, safety, finances, or major life decisions as…
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