consulting

Old AJAX Crawling Scheme: Why escaped_fragment URLs Must Go

Diagram comparing explicit hreflang annotations with google automatic language detection and the risk of omitting tags.

Google May Rely Less On Hreflang, Shift To Auto Language Detection

Google hints at a potential shift to automatic language detection, which could reduce reliance on manual…
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Diagram mapping schema types such as product, faqpage, breadcrumblist, and videoobject to their rich result features, with notes on connecting the graph by @id and validating before shipping

Mike Ciffone on LinkedIn: #seo #technicalseo #google #richsnippets #schema | 17 comments

LinkRole is a relatively new schema org type that I recommend SEOs keep an eye on.…
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X-default

x-default

x-default is a special hreflang value that names the fallback page a search engine should show…
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Diagram of a subdirectory international structure with example. Com as one host feeding fr, de, and en-gb language folders that share domain authority.

Subdirectory (International)

Subdirectory (International) is a URL structure that places each language or regional version of a site…
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Subdomain (international)

Subdomain (International)

Subdomain (International) is a URL structure that puts each language or regional version of a site…
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Diagram contrasting a valid bidirectional hreflang cluster of en-us, en-gb and de-de against a broken one way cluster using the invalid en-uk code, plus the link tags including x-default.

Google's John Mueller Offers Hreflang SEO Advice

John Mueller of Google posted a super detailed response to an hreflang implementation question on Reddit.…
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