consulting

Title Tag Rewriting Study: When Google Changes Your Titles

Mock google search result labeling the ctr levers you can test: favicon, breadcrumb, title tag, meta description, and rich result stars.

10 Ways to Improve Click-Through Rate

CTR represents a significant aspect of SEO strategy that practitioners need to understand thoroughly. As search…
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E-commerce category optimization results

E-commerce Category Optimization Results

E-commerce represents a significant aspect of SEO strategy that practitioners need to understand thoroughly. As search…
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Local landing page optimization

Local Landing Page Optimization

Local SEO is an important aspect of modern SEO that requires careful attention and strategic implementation.…
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Anatomy of an optimized ecommerce collection page showing a unique h1 and intro copy above the product grid, faceted filters, crawlable pagination, itemlist schema, and supporting body copy below.

Collection Page SEO Optimization

E-commerce is an important aspect of modern SEO that requires careful attention and strategic implementation. As…
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Page-level seo performance metrics

Page-Level SEO Performance Metrics

Analytics is an important aspect of modern SEO that requires careful attention and strategic implementation. As…
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H1 tag

H1 Tag

An H1 tag is the main heading of a web page, marked up as .... It…
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