First Link Priority

Technical Definition

First link priority is the concept that when multiple links to the same URL exist on a page, Google uses the anchor text of the first link. Implications for internal linking: the first link's anchor text matters most. Some debate about current accuracy, but good practice to make first anchor text descriptive.

Simple Explanation (ELI13)

First link priority means that if you link to the same page multiple times on one page, Google pays most attention to the first link's anchor text. So make sure your first link to an important page uses good, descriptive anchor text rather than something generic.

Related Terms

Internal Linking, Anchor Text, Link Equity, On-Page SEO

Learn More

• SEO ProCheck Audit Guide
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