consulting

We Analyzed 11.8 Million Google Search Results: Ranking Factors

Diagram separating what google documented about https as a ranking signal in 2014 from the security work that matters for other reasons, including certificate class, security headers, mixed content and redirect chain checks.

HTTPS and Security Impact on SEO Rankings

Research on HTTPS SEO impact reveals key patterns and actionable insights for SEO practitioners.
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Core algorithm

Core Algorithm

The core algorithm is the central, always-on system Google uses to rank web pages, made up…
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Content decay study: how rankings decline over time

Content Decay Study: How Rankings Decline Over Time

Research on content decay patterns reveals key patterns and actionable insights for SEO practitioners.
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Rankbrain

RankBrain

RankBrain is a machine-learning system Google introduced in 2015 that helps interpret search queries, especially ones…
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Diagram of a modern search results page showing ads, a featured snippet, people also ask, and an image pack stacked above the first organic result.

What Scraping 1.1 Million Search Results Taught Us About SEO

Analysis of 1.1 million search results reveals patterns in domain authority, content length, keyword usage, and…
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Links and brand as ranking factors: 2021 correlation study

Links and Brand as Ranking Factors: 2021 Correlation Study

Moz 2021 correlation study examines relationships between links, brand signals, and rankings, finding branded search volume…
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