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Real estate local seo stack showing google business profile, location landing pages, nap citations, reviews, and neighborhood content, beside a realestateagent schema example and local ranking drivers.

Real Estate SEO Local Strategies

Real Estate represents a critical component of modern SEO strategy. As search engines continue to evolve…
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How we increased traffic 110% by reducing content cannibalization

How We Increased Traffic 110% By Reducing Content Cannibalization

A case study showing the impact of reducing and combing duplicate content.
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Diagram of a searchpilot split test in which each of 8,000 regional location pages was linked to its six nearest neighbouring pages, adding about twelve internal links per page and producing a 7% organic traffic uplift.

Adding Links to Nearby Locations: SEO Split Testing Lessons from SearchPilot

A case study testing adding links from regional pages to the 6 neighbouring regional pages.
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Two panel diagram contrasting a real estate site where footer links push most internal link equity into the faq and privacy policy pages with a rebuilt structure where the homepage feeds a listings hub and neighborhood landing pages carrying breadcrumb trails.

SEO Case Study: Site Architecture and Internal Linking - SL Development

A case study which shows the impact of improving internal linking on a Real Estate website.
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