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Subdomain vs Subdirectory for International Sites

Comparison diagram of cctld, subdomain and subdirectory url structures for international sites with their authority signals.

Subdomain vs Subdirectory for International Sites

Choosing between these options requires understanding the specific strengths and weaknesses of each approach. The right…
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Three column comparison of cctld, subdomain, and subdirectory structures for international seo with example urls, targeting signals, authority, and best fit.

International SEO Site Structure: ccTLDs, Subdomains, and Subdirectories

Comprehensive guide to international SEO site structure. Practical implementation strategies and best practices.
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Diagram of international seo growth levers showing url structure options, hreflang alternate link examples for en-gb and de-de, and a bar chart of revenue compounding as each new localized market is added

International SEO: Growing From Zero To £2m/year (Case Study)

An in-depth case study that goes through the detail of creating an international strategy.
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Decision diagram comparing subdomains and subdirectories for seo, showing why subdirectories are the sensible default, the cases where a subdomain is justified, and google's stated position that either structure works.

Subdomain vs Subdirectory Study: Which Performs Better for SEO

Research on subdomain vs subdirectory SEO reveals key patterns and actionable insights for SEO practitioners.
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Migration diagram mapping a blog subdomain to a subfolder on the main domain using 301 redirects, updated internal links, and a fresh sitemap.

Subdomain to Main Domain Site Migrations

Google's John Mueller explains the complexity of migrating a subdomain to a main domain
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Diagram showing subdomain cannibalisation, where news, sports and www hosts of one brand all rank for the same query at positions 6, 11 and 18, next to a consolidated version where a single owner url ranks at position 3 after the other hosts are retargeted or redirected.

Your subdomain strategy could be seriously harming your SEO

A series of case studies that show the real-world danger of using subdomains.
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