Technical Definition
Internal linking connects pages within the same website. Purposes: helps crawlers discover pages, distributes PageRank/link equity, establishes site hierarchy, provides contextual signals. Best practices: use descriptive anchor text, link to important pages frequently, create logical hierarchies, avoid orphan pages. Strategic internal linking can significantly impact rankings, especially for pages with limited external links.
Simple Explanation (ELI13)
Internal linking is when you link from one page on your site to another page on your site. It helps Google find all your pages and understand which ones are most important. Pages with lots of internal links pointing to them are seen as more important. Good anchor text (the clickable words) helps Google understand what the linked page is about.
Related Terms
Anchor Text, Site Architecture, Link Equity, Orphan Pages
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