Technical Definition
A pillar page is comprehensive content covering a broad topic that links to more specific cluster content. Acts as the hub in a topic cluster strategy. Characteristics: substantial length, covers topic broadly, links to detailed subtopic pages, high internal linking value. Example: 'Complete Guide to SEO' linking to pages about technical SEO, content SEO, link building, etc.
Simple Explanation (ELI13)
A pillar page is a big, comprehensive page about a main topic. Think of it as the home base that connects to all your more specific articles about subtopics. It gives Google and visitors a complete overview and shows you're an authority on the topic. Pillar pages usually rank for broad, competitive keywords.
Related Terms
Topic Clusters, Content Hub, Internal Linking, Authority
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