Technical Definition
Translation converts text between languages while localization adapts content for specific markets. Translation: 'Add to cart' → 'Ajouter au panier'. Localization also considers: local e-commerce behaviors, local payment preferences, regional SEO keywords, cultural context, and compliance requirements. SEO success requires localization, not just translation.
Simple Explanation (ELI13)
Translation is changing words from one language to another. Localization goes further, adapting everything for the local market, including cultural references, examples, measurements, and SEO keywords. Just translating content often doesn't work well because search behavior and expectations differ between countries.
Related Terms
Localization, International SEO, Content, Cultural Adaptation
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