Technical Definition
Localization adapts content for specific markets beyond translation. Includes: local terminology, cultural references, currency, measurements, date formats, local examples, imagery, and addressing local needs. Critical for international SEO success. Machine translation without localization often fails. Consider local keyword research and search behavior differences.
Simple Explanation (ELI13)
Localization means adapting your content for a specific country or culture, not just translating words. A localized page uses local currency, local examples, local spelling (color vs. colour), and addresses what people in that country actually care about. Good localization is why content feels natural to local readers.
Related Terms
International SEO, Translation, Cultural Adaptation, Local Content
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