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Twitter Cancels AMP

Diagram of the Google quality rater feedback loop: engineers propose a ranking change, raters grade sample result sets on Page Quality and Needs Met, and the launch decision follows, with a panel showing raters cannot score or penalise an individual site.

Are Google’s Search Quality Evaluator Guidelines A Ranking Factor?

The Search Quality Evaluator Guidelines show us what Google considers good UX and quality content, but…
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Diagram breaking a strong SEO hypothesis into three parts, changing X, will improve Y, because Z, with a weak versus strong example pair.

How to write a strong SEO hypothesis

Strong SEO hypotheses are founded on the three levers we can pull to influence organic traffic:…
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Diagram contrasting a keyword first page plan with an entity first topic model, alongside the four layers that make semantic coverage machine readable: topic model, on page terms, internal links and schema.

How to use Semantic SEO to Boost Your Content Strategy

This comprehensive guide is a great resource for using Semantic SEO to take your content strategy…
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Chart of Google news surfaces showing Top Stories, the Google News tab, Discover, and classic organic results plotted against visibility windows running from hours to years.

Ask a News SEO: John Shehata

John Shehata joins #WTFisSEO to talk about the unpredictable – and sometimes – volatile surface that…
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Diagram of technical SEO foundations for news publishers including news sitemap, article markup, speed, crawl access and authority

Ask a News SEO: Barry Adams and the importance of technical SEO

This week: WTF is SEO chats with Barry Adams, a news SEO consultant and technical SEO…
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Diagram mapping four CSS metrics from the 2022 Web Almanac to their Core Web Vitals and SEO impact.

CSS | 2022 | The Web Almanac by HTTP Archive

CSS chapter of the 2022 Web Almanac covering trends, changes, and patterns in CSS use across…
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