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Content Audit

Five technical SEO checks most audits skip, covering response headers, sitemap lastmod honesty, rendered DOM diffing, the 304 share in server logs, and proving a 404 page returns a 404 status.

5 Unusual Technical SEO Best Practices

Here are five technical SEO best practices you should follow and how to get started to…
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Hub and spoke diagram showing a shared ubiquitous language connecting users, queries, content, and entities in SEO.

Why SEO is a Language Problem

Why it's critical to develop a common language between SEO, product and development teams
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Five row diagram of the competency areas strong SEO interview questions test: technical depth, content and intent, strategy, analytics, and communication, each with a sample question.

10 SEO experts share their favorite interview questions

Hiring for SEO roles? Asking these questions can help you separate the pretenders from the contenders…
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Three phase timeline of the first 90 days for an enterprise SEO director, from listening and auditing to shipping wins.

Your guide to the first 90 days as an enterprise SEO director

By framing yourself as a strategic player in your first 90 days as an SEO Director…
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Grid of six mental models used in SEO decision making: first principles, inversion, opportunity cost, second-order thinking, confirmation bias check, and Pareto, each paired with the core question it forces and the decision it improves.

Mental Models and why you need to master them

Mental models help you make better decisions and solve problems. In this post, I explain why…
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Staircase diagram of three SEO career stages, executor, strategist, and leader, with the skills each stage adds.

The 3 stages of SEO career development

Career development changes throughout each of the 3 stages in SEO. Learn how to learn!
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