consulting

The Comforting Mirage of SEO A/B Testing

Comparison of the three hreflang delivery methods, HTML head link tags, HTTP Link header and XML sitemap, with the reciprocity, self reference and ISO code rules every method must satisfy.

A Guide to Hreflang Best Practice & Implementation - Deepcrawl

This guide covers the ins and outs of the complex topic of hreflang, including how to…
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Core Web Vitals threshold chart showing good, needs improvement and poor bands for LCP, INP and CLS at the 75th percentile, noting that INP replaced FID in March 2024.

Core Web Vitals Study 2022

We analyzed 3 mm pages from the top 20 Google search results to find out which…
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Grid of six web governance pillars, standards, roles, workflow, quality assurance, accessibility, and content retirement, each mapped to an SEO benefit.

6 Ways Web Governance Helps SEO

What web governance is and the 6 important ways that web governance will help your SEO…
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Web Governance Strategies: SEO

Web Governance Strategies: SEO

Get in front of the right people with a good search engine optimization (SEO) strategy. Here's…
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Diagram showing four web governance layers, standards, roles, workflow, and auditing, and their SEO payoff for large sites.

Web Governance - Mazeless - Enterprise SEO and Digital Marketing

Web Governance policies ensure that a site's quality is up to standards. However, creating such policies…
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Pace Layers for Organization

Pace Layers for Organization

Pace Layers help visualize, distinguish, and discuss different kinds of work and teams within an organization.…
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