consulting

Mixed directives a reminder that robots txt files are handled by subdomain and protocol including ww

Diagram of entity search: content naming a brand is resolved by Google to an entity in the Knowledge Graph, with five signals that strengthen a brand entity.

Why entity search is necessary for SEO success

Search Engine Land is the leading industry source for daily, must-read news and in-depth analysis about…
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Workflow diagram showing four steps to check an XML sitemap for errors: fetch, validate, audit URLs, submit to Search Console.

XML Sitemaps: How to check your XML sitemaps for errors

How to use Screamingfrog to check your sitemap XML file for errors. An important part of…
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Comparison of three international SEO site structures, country code domain, subdomain and subdirectory, with their pros and cons plus a hreflang annotation example.

Best Practices for International SEO

Digital media continues to create global interconnections, and in response many brands want to expand beyond…
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Four common international SEO mistakes shown beside their fixes: auto IP redirect, machine translation only, one way hreflang, and mixed URL structures.

How to avoid international SEO mistakes

Search Engine Land is the leading industry source for daily, must-read news and in-depth analysis about…
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Comparison infographic contrasting keyword thinking with topic thinking in semantic SEO, including the content model and the payoff.

Keywords vs Topics - Semantic SEO Strategy Overview

As search engines evolve, SEO strategies evolve with them. For instance, optimizing for keywords has evolved…
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Diagram of XML sitemap architecture showing a sitemap index file linking to child sitemaps for pages, images, video, and news.

The Ultimate Guide to XML Sitemaps for SEO - Onely Blog

Sitemaps can positively impact the crawling and indexing of your website. This guide will help you…
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