consulting

How to write a strong SEO hypothesis

Website structure hierarchy diagram showing home, category, and page levels with the goal of three clicks or fewer to any URL.

How to do Website Structure Optimization - Ultimate Guide

Detailed guide on website structure optimization: elimination of errors, general website structure optimization and targeted strengthening…
Learn More
Five stage TAM funnel for SEO forecasting running from total addressable audience down to revenue, beside panels on why keyword volume models fail and what a blended model adds.

Forecasting SEO with Total Addressable Market (TAM)

This week’s newsletter is sponsored by the Digital PR agency Search Intelligence. See their case study…
Learn More
Diagram showing what the May 2024 Google search API documentation leak does and does not tell you, with claims sorted into corroborated, plausible but unproven, and over claimed tiers.

Unpacking Google's massive search documentation leak

This breakdown unveils potential Google Search ranking factors, including details on PageRank variations, site authority metrics…
Learn More
Two column comparison showing over-optimized SEO tactics that can now backfire beside the intent focused, experience rich signals recent Google updates reward.

How Recent Google Updates Punish Good SEO: 50-Site Case Study - Zyppy SEO Consulting

SEOs need to rethink “over-optimization” Are recent Google updates now targeting SEO practices to demote informational…
Learn More
Decision diagram for expired articles showing when to update, consolidate and redirect, keep, or remove a page.

How To Deal With Expired Articles That Are No Longer Relevant

Thank you to Nafisah Mayun for this week’s contribution, which dives into the what, why and…
Learn More
Workflow diagram showing how a field name from leaked Google Content Warehouse API documentation becomes a falsifiable hypothesis, a controlled test, and a verdict, rather than an immediate tactic.

How SEO moves forward with the Google Content Warehouse API leak

Addressing common questions, critiques and concerns following the massive Google Search leak and how your approach…
Learn More

Get new blog posts by email: