Whether Google manipulated AMP or not, it’s a great time to reassess using it

SEO testing: Shifting from reactive to proactive strategies

Explore a systematic framework for SEO split testing. Learn how to identify, prioritize and execute tests…
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Google's Dirty Little Secret, Anonymous Queries

People have been asking me why some queries in SEO Gets don't match the click totals.…
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How is this website so fast?

How is this website so fast? A tweet about this site went viral last night, so…
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Keyword research for SEO: The ultimate guide

Keyword research should focus on revenue generation, not just traffic. Here’s how to turn keywords into…
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2024: 0.5% of the Global Top 200 Websites Use Valid HTML · Jens Oliver Meiert

The annual HTML conformance analysis, validating 200 home pages of the most popular websites. Despite improvements,…
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How Google Search ranking works

An in-depth analysis of how Google's complex ranking system works and components like Twiddlers and NavBoost…
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