consulting

Core Algorithm

Two column comparison showing over-optimized seo tactics that can now backfire beside the intent focused, experience rich signals recent google updates reward.

How Recent Google Updates Punish Good SEO: 50-Site Case Study - Zyppy SEO Consulting

SEOs need to rethink “over-optimization” Are recent Google updates now targeting SEO practices to demote informational…
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Decision diagram for expired articles showing when to update, consolidate and redirect, keep, or remove a page.

How To Deal With Expired Articles That Are No Longer Relevant

Thank you to Nafisah Mayun for this week’s contribution, which dives into the what, why and…
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Workflow diagram showing how a field name from leaked google content warehouse api documentation becomes a falsifiable hypothesis, a controlled test, and a verdict, rather than an immediate tactic.

How SEO moves forward with the Google Content Warehouse API leak

Addressing common questions, critiques and concerns following the massive Google Search leak and how your approach…
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Google ranking signals

Google Ranking Signals

Ever wanted to know EXACTLY what Ranking signals Google uses? Here is a searchable list. These…
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Grid of attribute names surfaced in the leaked google content warehouse api documentation, including navboost, siteauthority, twiddlers, author info, demotions, and chrome data, with a caveat that documentation does not confirm live ranking weight.

Secrets from the Algorithm: Google Search’s Internal Engineering Documentation Has Leaked

Learn what you always wish you knew about Google's algorithms.
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Timeline of the 2024 google content warehouse leak with example internal attribute names such as siteauthority and navboost plus a practitioner takeaway.

I have one thing to say.

The anonymous guy who leaked Googles repo information wiped out the most valuable strategic resource in…
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