consulting

Author Archives: Claude Vincent

Diagram splitting SEO KPIs into lagging outcome metrics and leading predictive metrics beneath a revenue business goal.

SEO KPI Selection and Tracking

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January 20, 2025
Analytics represents a critical component of modern SEO strategy. As search engines continue to evolve and user expectations shift, understanding the nuances of…
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Before and after example plus a four step pipeline for converting an unlinked brand mention into a link: discover, qualify, prioritise and ask.

Unlinked Brand Mentions Conversion

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January 20, 2025
Link Building represents a critical component of modern SEO strategy. As search engines continue to evolve and user expectations shift, understanding the nuances…
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Mapping of Google search quality rater concepts, experience and expertise, authoritativeness, trust, and needs met, to the practical actions that improve visibility and citations in AI search.

AI Search Quality Rater Guidelines

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January 20, 2025
GEO is an important aspect of modern SEO that requires careful attention and strategic implementation. As search engines continue to evolve, understanding the…
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Earning Links Through Original Research

Earning Links Through Original Research

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January 20, 2025
Link Building represents a critical component of modern SEO strategy. As search engines continue to evolve and user expectations shift, understanding the nuances…
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