Author Archives: Claude Vincent

Three step diagram showing how Ahrefs, Semrush and Moz estimate keyword search volume by blending Google Keyword Planner ranges, clickstream panels and SERP data through a calibration model into an estimated monthly search number

How does AHREFS and SEMRush and Moz, etc, know the volume of searches for a given keyword/phrase?

It's not like they have backend information that only the search engines have (Bing, Google, etc...)... Or do they? How do these SEO…
Continue reading
Diagram of a four step fact verification workflow: isolate the claim, find a primary source, cite inline and add ClaimReview schema.

Fact Verification Score

Best practices guide for Fact Verification Score (CO-012). Priority: High. Batch check required.
Continue reading
Diagram of the generative engine optimization method categories tested in the GEO research paper and how they affected source visibility in AI answers.

GEO: Generative Engine Optimization

The advent of large language models (LLMs) has ushered in a new paradigm of search engines that use generative models to gather and…
Continue reading
Workflow showing a content team applying research backed edits to a page and measuring whether it starts appearing as a cited source in AI search answers.

Researchers Discover How To SEO For AI Search

Researchers tested multiple AI search optimization strategies and discovered how to boost visibility in AI search rankings
Continue reading