Author Archives: Claude Vincent

Google Business Profile Optimization: The Fields and Signals That Move Map Rankings

Google Business Profile Optimization: The Fields and Signals That Move Map Rankings

A field-by-field Google Business Profile optimization pass, categories, services, reviews, attributes, and posts ranked by their real impact on local Map ran
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Workflow diagram for using Google Bard, now Gemini, in SEO: prompt, AI draft, human fact-check and edit, then publish.

How to use Google Bard for better SEO

Don't miss out on Bard's strategic advantage in SEO. Here are four ways to maximize Google’s AI chatbot for fine-tuning your SEO strategies.
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Surfer SEO

Surfer SEO

Surfer SEO is a content optimization tool that analyzes search results for a keyword and gives data-driven suggestions for structuring and writing on-page…
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Five step workflow for adding subject matter expert review to content, from identifying the needed expertise to publishing with an expert byline, building E E A T.

Finding Subject-Matter Experts to Review Your Content: The Ultimate Guide

A case study showing the impact of having 3rd party subject matter experts review and improve your content.
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