Author Archives: Claude Vincent

CLS Too High

CLS Too High: How to Diagnose and Fix It

Your page scores above 0.1 on Cumulative Layout Shift because elements move around while the page loads, and the fix is almost always…
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Diagram of crawl budget for news publishers showing crawl demand and crawl rate feeding a budget that should go to fresh articles, not to tag pages, date archives, and faceted URLs.

Crawl budget 101 for news publishers (with Barry Adams)

Guest writer Barry Adams shares his considerable expertise on crawl budget, the Crawls Stats report, common errors and ways publisher can optimize the...
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Four pillar diagram of the SEO freelancer reality covering positioning, pricing, delivery, and retention with a cash flow warning.

Ultimate SEO Freelancer Guide - The Reality! Must Read

Are you an SEO professional thinking of venturing into the world of SEO freelancing? Or maybe you are already and SEO freelancer. This…
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Diagram showing how a flat site architecture with pages one click from the homepage feeds the algorithmic sitelinks block on a brand search result, while a page buried four clicks deep is not a candidate.

Sitelinks: How to Influence the Links Google Shows Under Your Brand

Google sitelinks are algorithmic and can't be requested. Learn how site architecture, clear navigation labels, and internal linking shape the links Google shows
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