Deconstructing Google's AI Search: Insights from Antitrust Files & Expert Analysis on MAGIT, Query F

Diagram comparing an internal link that passes through a 301 redirect with one that points straight at the 200 status code target, alongside a low, medium and high priority triage scale for fixing redirected internal links.

Do 301 Internal Links Harm SEO?

A case study which shows the impact of fixing internal links that 301 redirect on location…

Site architecture diagram showing a publisher home page linking down to news, topic, and evergreen hub pages, which link to individual articles, with articles linking back up to concentrate internal authority.

Homepage Design & Linking Strategy For Publishers [SEO Case Study]

A case study showing the impact of changing a publisher homepage and the impact on SEO…

Flow diagram of an SEO split test for footer internal links: matched pages are divided into a control group left unchanged and a variant group with footer links added, organic traffic is measured over weeks, and a statistical model separates the link effect from seasonality to reach a verdict.

Adding Internal Links to Home Page Footer: SEO Split Testing Lessons from SearchPilot

A case study testing the impact of adding internal links to the footer of a website.

Diagram of a SearchPilot split test that raised related article links from two to four per content hub page, showing a 16% uplift on donor pages, no detectable impact on recipient pages, and an 11% combined result at 90% confidence.

Increasing the number of related article links: SEO Split Testing Lessons from SearchPilot

A case study testing adding related articles links (donor pages, recipient pages, and combined).

Diagram of an SEO friendly paginated series where page 1, page 2, page 3 and page N each keep a unique crawlable URL and a self-referencing canonical, next to a do and avoid list for handling pagination.

The Ultimate Pagination - SEO Guide

A study of pagination design and link structure using Audisto's PageRank tool.

Diagram of a SearchPilot split test in which each of 8,000 regional location pages was linked to its six nearest neighbouring pages, adding about twelve internal links per page and producing a 7% organic traffic uplift.

Adding Links to Nearby Locations: SEO Split Testing Lessons from SearchPilot

A case study testing adding links from regional pages to the 6 neighbouring regional pages.

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