Technical Definition
Bounce rate is the percentage of single-page sessions with no interaction. High bounce rate may indicate poor content relevance, UX issues, or satisfied users who got their answer. Context matters: blog posts naturally have higher bounces than e-commerce. GA4 emphasizes engagement rate (inverse) instead. Not a direct ranking factor.
Simple Explanation (ELI13)
Bounce rate is the percentage of visitors who leave after viewing just one page without interacting. A high bounce rate might mean your content doesn't match what people wanted, or it could mean they found their answer quickly. It depends on the type of page. GA4 focuses more on 'engagement rate' which is basically the opposite.
Related Terms
Engagement Rate, Sessions, User Experience, Analytics
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