Technical Definition
Engagement rate in GA4 is the percentage of engaged sessions. An engaged session lasts over 10 seconds, has a conversion event, or has 2+ pageviews. Inverse of bounce rate concept but not exact opposite. Higher engagement rate indicates users find content valuable. Key metric for content quality assessment.
Simple Explanation (ELI13)
Engagement rate is GA4's way of measuring if visitors are actually interested in your site. A session counts as 'engaged' if it lasts more than 10 seconds, includes multiple pages, or involves a conversion. Higher engagement rate means people are finding your content valuable enough to stick around.
Related Terms
Bounce Rate, GA4, Sessions, User Engagement
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