Technical Definition
HARO (Help A Reporter Out), now Connectively, connects journalists with expert sources. Respond to journalist queries with expertise for potential media mentions and backlinks. Requires: monitoring queries, quick response, genuine expertise. Link building through earned media coverage.
Simple Explanation (ELI13)
HARO (now called Connectively) connects reporters looking for experts with people who can help. You respond to relevant journalist requests with your expertise. If they use your quote, you often get a link from their article. It's legit link building through being a helpful source.
Related Terms
Digital PR, Link Building, Media Coverage, Authority
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