Technical Definition
Local landing pages are website pages optimized for specific geographic areas. Used by businesses serving multiple locations. Best practices: unique, valuable content per location (not just swapped city names), local schema markup, location-specific testimonials, embedded maps. Doorway pages with thin, duplicate content violate Google guidelines.
Simple Explanation (ELI13)
Local landing pages are pages on your website for each area you serve. If you're a plumber serving five cities, you might have five location pages. Each page should have genuinely useful information about serving that area, not just the city name swapped out. Thin duplicate pages can get penalized.
Related Terms
Local SEO, Service Area Business, Multi-Location, Content
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