Technical Definition
Local SEO optimizes a business's online presence to attract customers from local searches. Key factors: Google Business Profile optimization, local citations, reviews, location-specific content, and local link building. Different from organic SEO due to proximity, relevance, and prominence factors. Critical for brick-and-mortar businesses.
Simple Explanation (ELI13)
Local SEO helps your business show up when people nearby search for what you offer. When someone searches 'pizza near me,' local SEO determines which pizzerias show up. It involves your Google Business Profile, getting listed in directories, earning reviews, and making sure Google knows where you're located.
Related Terms
Google Business Profile, Local Pack, Citations, Reviews
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