Technical Definition
CLS measures unexpected layout shifts during page load. It calculates impact fraction (viewport affected) times distance fraction (how far elements moved). Good CLS is under 0.1. Common causes: images without dimensions, ads/embeds without reserved space, dynamically injected content, web fonts causing FOIT/FOUT. Fix by specifying dimensions and reserving space for dynamic content.
Simple Explanation (ELI13)
CLS measures how much stuff jumps around while your page loads. You know when you're about to click something and suddenly an ad loads and pushes it down? That's layout shift. Google hates this because it's annoying for users. Fix it by telling the browser how big images and ads will be before they load.
Related Terms
Core Web Vitals, Page Experience, Above the Fold
Learn More
About SEO ProCheck
Technical SEO consulting and GEO strategy with 20 years of enterprise experience. Case studies, resources, and tools for search and AI visibility.
Work With Me
Technical SEO audits, GEO strategy, site migrations, and international SEO. Hourly consulting for teams who need hands-on support, not just reports.
Subscribe to our newsletter!
Recent Posts
- No Social Schema December 7, 2025
- Missing Social Profile Links December 7, 2025
- Social Image Wrong Size December 7, 2025
